W Hotels has opened its 35th property with the unveiling of the new W Boston, marking a milestone in the brand’s ongoing expansion. Located in the heart of Boston near Chinatown and the Theater District, the hotel is designed as a ‘virtual garden’ concept and is the result of a collaboration between local architect William Rawn, TRO Jung|Brannen and New York-based Bentel & Bentel. The building’s glass facade enables light to be subtly transitioned as it filters through into the interior spaces, while the designers have made use of falling water and a modern fireplace to create visual interest of the interior.
The hotel features 235 guestrooms and suites, ranging from W Hotels’ signature Wonderful Room to the Extreme WOW Suite, vividly-designed with high-energy interiors familiar to guests at sister properties around the world. Each room is furnished with the W bed and pillow menu, a spacious bathroom with separate bathtub and rain shower complemented by amenities from Bliss, flat-screen televisions with CD/DVD player and iPod docking station, high-speed internet access, dual-line cordless telephones with voicemail feature, workdesk and a munchie box/minibar.
Dining at W Boston promises to be a gastronomic experience with outlets offering gourmet food and drinks from Michelin-starred Chef Jean-Georges Vongerichten and master mixologist Sasha Petraske. Market by Jean-Georges serves a multicultural menu inspired by Asian, French and Italian influences and prepared with ingredients from the New England region. The cozy W Bar boasts stylish spaces to mix and mingle over drinks and light snacks, while Descent, scheduled to open early next year, will be an exclusive underground spot with cocktails created by Sasha Petraske of New York’s Milk & Honey fame.
Business travellers at W Boston requiring conference facilities will have 9 spaces available to them, including the 177-square meter Great Room. Each meeting space is equipped with complete audio-visual support and a teleconferencing system, with business and secretarial services provided by the WIRED business center. Guests seeking a workout can do so at the SWEAT fitness center, or indulge in the variety of spa treatments available at Bliss Spa.
W Boston is the brand’s ninth hotel to open in 2009. W Hotels is on track to double its portfolio by 2011, with new hotels scheduled to open in Athens, Bangkok, Dubai, Hollywood, Koh Samui, London, Marrakech, Paris and Shanghai.
For more information, visit www.whotels.com.