United Airlines Rebrands International Premium Cabins

United Airlines has revealed details of the planned revamp of its international premium cabins, as it continues to integrate and rationalize its product offering following last year’s merger with Continental Airlines. The Chicago-based carrier will introduce new food & beverage and inflight entertainment options on the upcoming United Global First and United BusinessFirst travel classes from March 2012.


United Global First

Promising a higher level of comfort and privacy, the new United Global First will enter service on long-haul international flights and Asia-Pacific services. Available on the airline’s 3-class aircraft, passengers will enjoy full-flat seating, individual audio-video on-demand inflight entertainment with noise-reduction headphones, in-seat power and device connectivity, additional storage space and a multi-course meal with complimentary wines onboard, while more comfortable bedding, additional dining choices and new amenity kits featuring Philosophy skincare products will be added from April 2012.


United BusinessFirst

The award-winning BusinessFirst product will be extended to United Airlines’ 2-class and 3-class aircraft fleet, offering an elevated business class service. New amenities, including improved inflight entertainment with noise-reduction headphones, amenity kit with Philosophy skincare products, hot towel service, duvet-style blankets and higher-quality pillows, will be available onboard. For dining, passengers will have the option of an additional entree meal option from the airline’s Congress of Chefs prepared in a way to improve quality and taste, an expanded wine selection from sommelier and Master of Wine Doug Frost and an ice cream sundae dessert option.


United Airlines is investing more than USD 550 million to upgrade aircraft interiors. On its long-haul fleet (comprising Boeing 747-400, Boeing 757-200/300, Boeing 767-200ER/300ER/400ER and Boeing 777-200/200ER jets), more than 130 aircraft will be outfitted with full-flat seating, allowing the airline to offer more premium cabin flatbeds than any other carrier when the upgrades are completed in early 2013.


For more information, visit www.united.com.


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