New Lufthansa Business Class Product Launched To Mixed Reviews

Lufthansa has launched its new full-flat Business Class seat at the ITB Berlin travel tradeshow, as part of an ongoing 3 billion euro investment to overhaul its inflight products. The new seat makes its debut onboard the airline’s new Boeing 747-8I aircraft and will be progressively refitted to the existing long-haul fleet.


Travellers will find the biggest change in the 1.98-meter long flat bed converted from the shell-seat via an ergonomically-optimised, continuous seat-adjustment mechanism. Improved cushioning ensures a high degree of comfort with the use of leather and virgin wool materials, while a larger 15-inch personal screen displays content from the inflight entertainment system or personal devices. Generous surfaces and storage compartments hold passenger belongings including bags, newspapers and shoes.


Unlike its competitors, Lufthansa has retained the paired set-up rather than the increasingly popular solo-style seating, with the seats positioned in a ‘V’ or ‘H’ layout depending on aircraft type. In the former, 2 neighbouring seats are angled towards each other to create more separation space at head and shoulder level but with the footwell nearly side-by-side, while the latter will have seats positioned parallel to one another but angled slightly towards the cabin wall.


Following the reveal, travellers expressed mixed reviews about the new product. Many welcomed the move towards a full-flat offering and enhanced ergonomics, but also expressed disappointment at the lack of direct-aisle access for every seat and the controversial side-by-side footwell.


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