AirAsia X Rationalizes Network To Focus On Asia – Pacific

Long-haul, low-cost carrier AirAsia X is embarking on a network rationalization project to withdraw underperforming routes and focus on core markets. The carrier will drop its Delhi, London (Gatwick) and Paris (Orly) services by the end of March 2012, with Christchurch becoming the latest destination to be terminated and the Airbus A330 aircraft redeployed on routes to destinations in Australia and Northeast Asia.


Kuala Lumpur – Christchurch to end on 31 May 2012

Operating 4 times weekly, AirAsia X’s Kuala Lumpur – Christchurch flight will be dropped from 30 May 2012, ending the only nonstop air link between the Malaysian capital and the city on New Zealand’s South Island. Passengers who have made bookings on the route after that date will receive a full refund, a reroute option to another AirAsia X destination or a rebooking option for a return flight before the service is terminated.


More Flights to Perth, Taipei

Beginning 28 June 2012, AirAsia X will boost its Kuala Lumpur – Perth services, adding another 2 flights each week. Flight D7 232 will depart Kuala Lumpur at 0835 hrs on Thursdays and Sundays, arriving in Perth at 1405 hrs. The return flight, D7 233, takes off from Perth International Airport at 1515 hrs for a 2055 hrs landing back at Kuala Lumpur International Airport’s Low Cost Carrier Terminal.


The low-cost carrier will also add 4 more flights on the Kuala Lumpur – Taipei route, flying 11 times weekly from 22 June 2012. Flight D7 376 will operate on Mondays, Wednesdays, Fridays and Sundays, departing Kuala Lumpur International Airport at 1745 hrs to arrive at Taoyuan International Airport at 2225 hrs. On the return leg, the redeye flight D7 377 takes off from Taipei at 2335 hrs, landing back in Kuala Lumpur at 0410 hrs the next morning.


AirAsia X’s rethink of its network strategy places the spotlight on the low-cost model for long-haul airline operations. To date, nearly every low-cost carrier flying long-haul routes have failed and travellers will be watching the market closely to see if an Asia-Pacific focus turns the airline’s fortunes around amidst competition from rivals Jetstar and the soon-to-launch Scoot backed by Singapore Airlines.


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