Holiday Inn Celebrates 60th Anniversary, Opens 60th Chinese Property

InterContinental Hotels Group’s popular Holiday Inn brand is celebrating its diamond anniversary this month with a campaign commemorating 60 years of firsts. Building on that heritage, the brand has also opened its 60th property in China, coincidentally also its first ski resort in the country.

 

60 Years of Holiday Inn

Founded by Kemmons Wilson in Memphis and transformed from a roadside motel chain to a contemporary midscale brand, Holiday Inn was the first hotel brand to undertake online reservations, offer a swimming pool, restaurant, lounge and free ice, as well as its “Kids Stay Free” promotions. A global leader in its market segment, the brand recently underwent a USD 1 billion refresh and marks its 60th anniversary with a campaign centered around celebrating firsts.

 

The iconic brand is asking travellers to share a story, photo or video of memorable firsts on its Facebook page or Twitter, giving away 60 free room nights (in the form of IHG’s Priority Club Rewards points) daily for the month of August. Guests are also encouraged to share their “Then and Now” photos of a memorable first or a special Holiday Inn experience, with 4 lucky winners treated to a week-long vacation at any Holiday Inn property around the world. Individual properties will also be celebrating their own firsts in honour of the occassion.

 

Holiday Inn Resort Changbaishan

As part of celebrations, Holiday Inn has announced the debut of its first ski resort in China. Located within the Changbaishan International Resort in Jilin province, the new Holiday Inn Resort Changbaishan offers 368 modern accommodations for an enjoyable and comfortable retreat.

 

Featuring amazing mountain or forest views, the guestrooms and suites are furnished in Holiday Inn’s simple, yet functional style. Amenities include signature beds, a spacious bathroom, 42-inch LCD televison with cable programming, iPod docking station, high-speed internet access, workdesk, in-room safe, minibar and coffee-/tea-making facilities.

 

The international Ji Cafe at the resort offers daily buffets and an a la carte menu comprising fresh seafood, imported steaks and a local herbal health selection. Beer lovers can beat the cold of winter with 30 different brands of local and imported brews at the Feng Bar.

 

1,900 square meters of meeting space, including a 985-square meter pillarless ballroom and 7 meeting rooms, provide conferencing facilities for groups and incentive travellers while an array of recreation options await leisure guests. These include a ski ranch engineered by Canada’s Ecosign, 43 ski runs, indoor swimming pool, spa and fitness centre.

 

For more information, visit www.holidayinn.com.

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