Singapore Airlines To Upgrade More B777s, Plans Next-Generation Seating

With Asian and Middle Eastern carriers rolling out new cabin products in recent years to capture the lucrative premium travel segment, Singapore Airlines has revealed plans in-motion to boost its own long-haul Business Class offering to fend off the competition. The Southeast Asian carrier renowned for its luxurious hard product and attentive service is developing its next-generation seat, while refitting older aircraft with its existing flatbed.


Next-generation Business Class Underway

Set to debut in the third quarter of 2013 on the Boeing 777-300ER and Airbus A350, Singapore Airlines confirmed the development of its next-generation Business Class seats that will follow a conventional forward-facing layout (as opposed to the increasingly popular herringbone layout).


The new seats are being designed by James Park Associates and will target improved comfort in seating and sleeping positions following feedback from passengers about the current product. More storage space and increased privacy for tablet users are also promised, with the airline also choosing to retain the seatback inflight entertainment system over wireless streaming technology now being introduced by some airlines.


Full-flat Beds on B777-200ERs

In a move to further rationalize its long-haul product offering, Singapore Airlines is spending USD 78 million to refurbish 10 Boeing 777-200ER jets with its award-winning Business Class flatbed by 2014. Passengers flying to Amsterdam will be the first to experience the new cabins from 13 January 2013, with destinations in Australia, Denmark, India, Italy, New Zealand, South Africa and Turkey to follow.


Replacing the previous generation angled flatbed product, 26 seats will be available on each flight in a 1-2-1 configuration offering direct aisle access for every passenger. Featuring leather upholstery, the shell seats recline up to 125 degrees and convert into 76-inch full-flat beds. Larger, 15.4-inch personal screens in a widescreen format will provide inflight entertainment content, while USB and iPod connectivity expands the entertainment and communications suite onboard.


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