Singapore Airlines Showcases Next-Generation Cabin Products

Singapore Airlines has unveiled the next-generation cabin products that will carry the airline forward and intensify competition with its rivals. New First, Business and Economy Class seats and an enhanced version of its KrisWorld inflight entertainment system were presented today at the launch event in Singapore. Representing an investment of nearly USD 150 million, the new designs will debut onboard the airline’s Boeing 777-300ER jets due for delivery on selected flights between Singapore and London (Heathrow) from September 2013, while also making it onboard the soon-to-be-introduced Airbus A350 and Boeing 787 fleets.


First Class

Co-designed by BMW Group Designworks USA and manufactured by Jamco America, the 8 seats in first class are ensconced in a 1-2-1 layout within a sizeable cabin. Measuring 35 inches wide and 82 inches long, the new seat features an ergonomically-sculpted cushion, adjustable headrest and converts into a fully-flat bed with padded headboard and duvet. In this position, the seat offers a water bottle holder, together with a large, height-adjustable table and storage space under the seat to fit a standard cabin bag.


Entertainment is delivered via a 24-inch LCD television controlled via video touchscreen handsets, while a passenger control function allows the cabin crew to turn off the inflight entertainment system without disturbing the passenger’s rest. HDMI and USB connectivity increase the entertainment options, with a Salvatore Ferragamo amenity kit and Givenchy sleeper suit completing the product offering.


Business Class

Singapore Airlines has opted to retain a forward-facing 1-2-1 layout for its new Business Class cabin. The seat shares a similar DNA with the First Class mini-suites and offers an improved recline of 132 degrees, with 2 more positions to choose from – Lazy Z and Sundeck. Measuring 28 inches wide and 78 inches long when converted into a full-flat bed, the new seat is slightly narrower than the current product found on the Airbus A380, but offers more storage space on the side console and a separate laptop storage area.


Business travellers will appreciate the all-in-one “business panel” consisting of in-seat power supply, HDMI, Panasonic’s eXport iPhone/iPod and USB connectivity. A larger 18-inch LCD screen and video touchscreen handset, convenient monitor on/off switch, floodlit reading light and height-adjustable table make working onboard more comfortable.


Economy Class

Economy Class gets an update as well with the new economy seat retaining the 32-inch seat pitch, but offering an additional inch of legroom and recline. The design boasts improved head and back support with backrest seat cushions, side bolsters and an ergonomically-sculpted headrest, promising better comfort on long-haul sectors together with the swing-down footrest.


Mounted in the seatback is a 11.1-inch touchscreen monitor with a touchscreen handset for entertainment. Integrated into the base of the screen is a small reading light, while USB connectivity and shared in-seat power supply allows for personal devices to remain powered throughout the flight. Inherited from the current design is the popular split-folding tray table, separate cup holder and spectacle storage nook.


Enhanced KrisWorld

Singapore Airlines’ improved KrisWorld inflight entertainment system benefits from the larger personal screens in each travel class. The interface allows passengers to multi-task by utilizing the touchscreen handset controller for a second function alongside the mainscreen. The controller doubles as a trackpad for navigating the system, which will also be able to provide recommendations based on passenger preferences. Particularly convenient will be the reduction of screen freeze during inflight announcements, with the option for information to be broadcasted on the system’s dashboard.


The enhanced system makes its debut in September 2013 with the new seats on 8 new B777-300ERs. The airline’s new Airbus A350s will be delivered from the factory with the new KrisWorld, before the retrofit for the rest of the fleet, including its flagship Airbus A380s.


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