Jetblue Confirms New Premium Seating For A321s

American low cost carrier JetBlue announced a radical change to its business with the confirmation of a new premium class product, to be launched in summer 2014. Available exclusively on transcontinental flights between New York, San Francisco and Los Angeles, the new Mint product will feature lie-flat seats, its own tapas-style menu and customized amenity kits.

To be installed on its new Airbus A321s, the Mint lie-flat beds are touted as the longest and widest seats flying domestically within the USA and offer inbuilt air cushion and massage functions. Of particular appeal to solo travellers will be the 4 suites with closing doors for greater privacy. A 15-inch flatscreen delivers inflight entertainment programming, while pre- and post-departure cocktails, a selection of 3 to 5 tapas-style plates and amenity kits complete the premium experience.

JetBlue will also enhance its economy/coach product with softer, roomier seats. The transcontinental jets will also have a self-service snack bar serving soft drinks and nibbles inflight. Live television (which the airline pioneered) will have the number of channels increased to 100, while Wi-Fi will be introduced on flights.

Flight B6 223 will be the first to offer the new premium section, taking off from New York (John F. Kennedy) to Los Angeles International Airport at 0930 hrs on 15 June 2014. JetBlue is aiming to have all 7 daily transcontinental crossings between New York and Los Angeles operated with the A321s by the fourth quarter of 2014, as well as expand the product to the New York (John F. Kennedy) – San Francisco route.

The airline is looking to aggressively pursue premium paying fliers, who in recent years have leaned towards the airline’s competitors such as American Airlines, Delta Airlines, United Airlines and Virgin America for their premium cabins.

JetBlue carries 29 million customers a year to 79 cities in the USA, Caribbean and Latin America with more than 700 daily flights. The airline has its hub in New York, with focus cities including Boston, Fort Lauderdale, Los Angeles, Orlando and San Juan.

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