Star Cruises Reveals New Order

Star Cruises today announced the order of a new cruise ship from German builder Meyer Werft, as it seeks to rebuild its product offering and leverage on the growth of the Asian cruise market.

 

Scheduled for delivery in October 2016, the new vessel will accommodate 3,364 passengers at double occupancy. Like the rest of Star Cruises’ fleet, she will be designed to cater towards the Asian clientele, in particular cruisers from China, Hong Kong and Taiwan.

 

The ship is significant in that it will be the line’s first newbuild since 1999, when it took delivery of the 75,338-GRT SuperStar Virgo, following which fleet additions were via refurbished vessels from affiliate Norwegian Cruise Line. Her larger size and fresh design will allow Star Cruises to possibly introduce new features, as opposed to refits constrained by existing onboard space.

 

The move forms part of a greater strategy for Star Cruises to compete against the likes of rivals Costa Cruises, Princess Cruises and Royal Caribbean International. Whilst still the market leader in Asia, the line has seen its once dominant position falter with the international players bringing some of their best ships to the region.

 

For more information, visit www.starcruises.com.

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