W Hotels Opens First Ski Resort In Verbier

Starwood Hotels & Resorts’ trendy W Hotels brand entered a new frontier this week with the opening of its first ski retreat. As the 45th hotel globally, the new W Verbier Hotels & Residences marks the brand’s entrance into Switzerland. Part of a multi-component luxury development complex owned by Les Trois Rocs, the property is located at the base of the mountain in the Medran area of Verbier, promising the spirit of Ibiza set on ice.


Situated in four adjacent characteristic chalets on the Place Blanche, the heart of the Medran Project, the hotel is conveniently positioned next to the main gondola offering immediate access to the resort’s ski slopes. The 123 guestrooms and suites are complemented by 15 full-service residences, offering the brand’s chic design and stylish luxury with spectacular mountain views from the private balcony.


In collaboration with 2-Michelin Star chef Sergi Arola, renowned for his urban Spanish ‘pica pica’ cuisine, W Verbier’s signature restaurant, Arola, features a dining and bar area where stylish holidaymakers and locals can mingle over a variety of cocktails and contemporary tapas with a modern Swiss twist. EAT-HOLA is a fresh concept amongst Verbier’s dining scene serving infusions of local products from Valais with Spanish flair and calculated wine pairings, while the W Cafe offers familiar favorites in a comfortable and uncomplicated surrounding. Carve is a new destination bar with a striking red curved entrance leading to an intimate bar area, with the W Living Room and the slope-side W Off Piste taking the party scene to the foot of the mountains.


Before or après ski, guests and residents are invited to experience the Away Spa and FIT (W’s take on the traditional fitness center) as well as an indoor/outdoor WET pool deck. Stunning studio spaces set the stage for intimate cocktail gatherings to grand scale parties and events in the heart of Verbier.


With 15 years of proven success, W Hotels is on track to reach 60 hotels by 2017. W Hotels have been announced for Abu Dhabi, Beijing, Bogota, Changsha, Dubai, Jakarta, Kuala Lumpur, Milan, Mumbai, Muscat, New Delhi, Panama, Santa Fe, Shanghai and Suzhou, while upcoming W Retreats include Goa and Mexico’s Riviera Maya.


For more information, visit www.starwoodhotels.com.


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