Lufthansa Presents Premium Economy Product

Lufthansa has unveiled its new long-haul premium economy seat at the ITB Berlin trade fair, with the product entering service in November 2014 on the Boeing 747-8I. The German carrier joins a growing number of airlines introducing premium economy products to battle slowing demand for business class travel.

Manufactured by ZIM Flugsitz GmbH, the new seat features a 38-inch pitch with a width of between 18 and 19 inches, while reclining to 130 degrees. Each seat features its own armrest and a shared center console, together with an adjustable footrest, with bulkhead rows also getting a legrest. A 11-/12-inch personal screen and in-seat power supply deliver entertainment and productivity options during flights.

Depending on aircraft type, Lufthansa will offer between 21 and 52 seats in a separate space between Business and Economy Class, although this will only be divided from the latter rather than a mini cabin. Passengers will be entitled to up to 23 kilograms of baggage allowance and a welcome drink on boarding. However, the carrier will forgo benefits such as dedicated check-in for passengers on the ground. Lounge access is available, but will cost an extra EUR 25.

Tickets will be priced closer to Economy Class, with a return flight to Asia or North America costing an additional EUR 600 on average. Targeted at business travellers, Lufthansa is aiming to attract more than 1.5 million passengers per year for the new Premium Economy seat.

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