Singapore Airlines Plans Premium Economy, B777-300ER Refit

Singapore Airlines today announced upcoming changes to its onboard product. The Star Alliance carrier will introduce a new Premium Economy cabin next year, adding a fourth travel class to its inflight lineup, while also refitting its Boeing 777-300ER fleet with the latest First, Business and Economy Class seats.


Premium Economy from Second Half of 2015

The airline will launch the new seats in the second half of 2015, beginning with the Boeing 777-300ER and followed by its Airbus A380s and forthcoming A350s. While no details are available yet, Singapore Airlines is promising a competitive offering designed with more space, amenities and convenience for passengers.


Based on the choice of aircraft in the product’s entry to service, long-haul routes from Singapore will be first to operate with Premium Economy. It is also likely that several medium-haul destinations will be offered with the product onboard.


The move now means Singapore Airlines falls in line with carriers including British Airways, Cathay Pacific, Lufthansa and Qantas which have embraced premium economy to combat lower yields for First and Business Class travel.


Next-Generation Seats on all B777-300ERs

To standardize the travel experience, Singapore Airlines will invest USD 325 million to refit its initial 19-strong Boeing 777-300ER fleet with the next-generation cabin products introduced in September 2013. Already flying with the airline’s second batch of 8 additional jets, the installation of the new seats is scheduled to begin in early 2015 and completed by September 2016.


Designed as a mini-suite offering improved privacy, the First Class product is finished in rich dark chocolate leather with orange accents and converts into a 82-inch flatbed. Business Class travellers also benefit from a 78-inch flatbed, with the seat also having 2 lounging positions dubbed “Lazy Z” and “Sundeck” mode, as well as a side console for improved storage and device connectivity. In Economy Class, bolstered sides and sculpted headrests are designed to improve passenger comfort, complemented by a larger 11.1-inch touchscreen monitor.


Joining the new seats will be the latest version of the airline’s KrisWorld entertainment system. Powered by the new Panasonic eX3 platform, over 1,000 movies, television programmes, music and games are readily accessible from the touchscreen controller, which doubles as a secondary screen.


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