Norwegian Cruise Line Confirms Acquisition Of Prestige Cruises International

Norwegian Cruise Line (NCL) Holdings has confirmed that it will acquire Prestige Cruises International, parent company of Oceania Cruises and Regent Seven Seas Cruises, bringing both luxury brands under its wing. The move consolidates NCL’s position as the third largest cruise company in the world and expands its market presence into the upscale and luxury cruise segments.


Under the deal, Prestige adds 8 award-winning ships and approximately 6,500 berths under 2 segment-leading brands to NCL. Upper-premium Oceania Cruises sails 5 ships offering destination-oriented cruise vacations to more than 330 ports around the globe, while Regent Seven Seas Cruises is the market leader in the luxury cruise segment and operates 3 award-winning, all-suite ships, with an additional ship on order for delivery in summer 2016. Both lines offer gourmet culinary experiences, elegant accommodations and personalized service.


Norwegian Cruise Line is renowned within the industry for pioneering freestyle-cruising, a concept it continues to offer successfully on its fleet of 13 vessels. The line recently took delivery of its most innovative ship to date, the 4,000-passenger Norwegian Getaway, in the first quarter 2014 and currently has 4 vessels on order at Meyer Werft for delivery in fall 2015 through to fall 2019.


All 3 brands will retain their unique identities and product differentiation, offering synergies in areas of operations and sales marketing, offering opportunities for cross-selling, cross-brand collaboration and joint partnerships.


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