Virgin Hotels Debuts In Chicago

The highly-anticipated Virgin Hotels Chicago has opened its doors, heralding the arrival of Sir Richard Branson’s new hotel venture since it was first announced in late 2010. The 250-room property occupies the historic Old Dearborn Bank building in the city’s downtown business district, following an extensive refurbishment of the art deco landmark.


Dubbed as Chambers, each accommodation is separated into 2 lifestyle-focused spaces by sliding privacy doors. The sleeping lounge features the brand’s custom-designed lounge beds that encourage multiple positions for rest and relaxation while enjoying streaming content from the in-room entertainment system with minibar items from the stylish Smeg refrigerator, complemented by a personal workstation, complete with desk lamp, Bluetooth sound stick and Poltrona Frau chair. Getting ready takes on a whole new meaning with the dressing room’s rainforest shower and Red Flower Palo Santo amenities, together with a thoughtfully laid-out vanity and Poliform closet.


A multipurpose venue, The Commons Club is a hybrid of lounge bar, laid-back study and restaurant with the vibe of a private members club that guests can enjoy at the nightly social hours. The hotel will also debut 4 additional dining venues in the next 3 months – Miss Ricky’s, Two Zero Three and The Rooftop Bar.


For business travellers and event planners, Virgin Hotels Chicago offers 3 flexible meeting spaces. With capacity for 108 guests, The Manor is the largest, while The Sandbox is perfect for meetings or socializing among peers and the oak table in the Founder’s Room makes for an elegant conversation piece over dinner.


Following Chicago, Virgin Hotels will expand in the USA with properties under development in New York and Nashville with a target of 20 locations by 2025. Signature amenities for the brand will include complimentary Wi-Fi with no bandwidth restrictions, street-level minibar pricing, no hidden fees at check-out, an app that controls the room environment and in-room amenities catered to female business travelers.


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