Virgin Australia Debuts The Business

Virgin Australia has debut “The Business”, its next-generation business class product touted to raise the bar on domestic business travel down under. Launched today on its transcontinental Airbus A330s, the product embarked on its first commercial service onboard flight VA 559 from Sydney to Perth.


Reverse Herringbone Flat Beds, Direct Aisle Access

The new seats are laid out 1-2-1 across the cabin in a reverse herringbone layout, ensuring direct-aisle access for every passenger. Each is upholstered in hopsack fabric with leather head and arm rests, converting into a 80-inch long full-flat bed with memory foam mattress and high-grade cotton pillows by the cabin crew during the “Deep Sleep” turndown service.


A 16-inch touchscreen delivers over 300 hours of entertainment content, with a unique tablet holder specially-designed for the airline and a dedicated side console with USB port and universal power socket. 3 different adjustable lights (including a reading light, soft ambient lamp and a bright overhead light) offer a variety of lighting modes, complemented by a retractable screen in the centre seats for added privacy and plenty of storage nooks and spaces.


Enhanced Restaurant-Style Service, Nespresso Coffee Onboard

Travellers will also see a new inflight menu designed by Australian celebrity chef Luke Mangan. This will be available at any time during the flight, allowing passengers to dine at their convenience as opposed to the crew’s schedule. There will also be an “Express Dining” service for passengers needing to catch up on work or sleep. Given the significance of coffee culture down under, the airline has introduced a new Nespresso coffee service onboard, using the world’s first custom-designed Nespresso machine fitted to an Airbus A330.


Virgin Australia currently has 1 Airbus A330 upgraded, with the remaining 5 to follow by the end of October 2015. The new product will also be refitted to the Boeing 777-300ERs, which fly the airline’s longest routes to Abu Dhabi and Los Angeles.


Today’s launch sees Virgin take the fight for the domestic business travel spend to rival Qantas, which has also introduced new business class seats for coast-to-coast and regional international services.


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