Iberia Launches Far East Expansion With Shanghai Service

Spanish airline Iberia has launched its expansion to the Far East with thrice weekly flights to Shanghai. The Oneworld member touched down in Asia for the first time in over a decade earlier this week after a transcontinental flight from Madrid.

 

Operating every Tuesday, Friday and Sunday, flight IB 6889 departs Madrid Barajas International Airport at 1250 hrs, arriving in Shanghai at 0750 hrs the next morning. The return flight IB 6888 takes off from Pudong International Airport at 1100 hrs on Mondays, Wednesday’s and Saturdays, arriving back in Madrid at 1840 hrs.

 

Iberia will use a 2-class Airbus A330-200 on the route, offering improved operating economics over the older Airbus A340s. Featuring flatbed seating and direct aisle access in Business Class, as well as ergonomic slimline seating in Economy Class, the aircraft will also feature onboard Wi-Fi for all passengers.

 

To commemorate the new route to China, the airline has introduced several oriental touches to its onboard product. A special menu with both Chinese and Spanish dishes, together with a special Chinese-language edition of the Ronda Iberia inflight magazine will be available on the flights, which will be manned by both Spansh and Chinese cabin crew. Passengers can also access a digital library that includes content about China, travel guides and novels set in China, which can be downloaded to any mobile device with Iberia’s digital library app.

 

Following Shanghai, Tokyo will see the return of Iberia in October 2016 after a hiatus of 18 years to re-establish a nonstop link between Spain and Japan. The airline is targeting demand from Asian travellers to Spain and onward to South America for growth as it seeks to compete against the gulf carriers and forge closer partnerships with its fellow Oneworld members.

 

For more information, visit www.iberia.com.

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