SilkAir To Be Absorbed Into Singapore Airlines, Receive Cabin Upgrades

Singapore Airlines revealed today plans to absorb and integrate its regional wing SilkAir, as it seeks to create closer product and service consistency amongst its full-service offerings.

The Star Alliance member will invest USD 74.4 million to upgrade cabins on SilkAir’s narrowbody B737 fleet that will bring a new lie-flat Business Class product to replace the current recliners and seat-back inflight entertainment for all passengers. Few details of the new seats were released in today’s announcement, with further information promised by the airline progressively as it works towards a 2020 start date for the refits. Following the refit of a sufficient number of aircraft, SilkAir will be merged into its parent and the brand retired.

While the SilkAir brand is familiar to Asian fliers, it has remained relatively unknown to passengers in other parts of the world who connect to the carrier from intercontinental Singapore Airlines flights and face a visible disparity in alliance elite appreciation and the onboard product. Star Alliance elite benefits, a greater consistency between the short- and long-haul products from the new Business Class seats and the introduction of the award-winning KrisWorld inflight entertainment system will address this challenge and improve passenger comfort over the current product.

SilkAir currently flies from Singapore to 49 destinations in 16 countries around the Asia-Pacific region, operating a mixture of Airbus A319/A320 and Boeing B737-800/B737MAX8 jets configured with recliners in Business Class and streaming inflight entertainment. The airline is currently transitioning to an all-B737 fleet.

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