FRHI, Hilton Launch New Midscale Brands

FRHI Hotels & Resorts and Hilton Worldwide have announced the addition of new brands to their respective portfolios. The latest launches amid an ongoing trend by international and regional hospitality chains, Neqta Hotels and Tru by Hilton both target the midscale market, but differ in their geographical focus.   Neqta Hotels – Betting on China Partnering … Continue reading

Virgin Hotels Debuts In Chicago

The highly-anticipated Virgin Hotels Chicago has opened its doors, heralding the arrival of Sir Richard Branson’s new hotel venture since it was first announced in late 2010. The 250-room property occupies the historic Old Dearborn Bank building in the city’s downtown business district, following an extensive refurbishment of the art deco landmark.   Dubbed as … Continue reading

Hilton Worldwide Launches New Lifestyle Brand

Hilton Worldwide has launched a new lifestyle brand called Canopy by Hilton, its second new brand this year. Located in both new-build and conversion properties, the brand has garnered 11 letters-of-intent to open in London, Portland, Miami, Washington DC, San Diego, Nashville, Savannah, Indianapolis, Charlotte, Oklahoma City and Ithaca.   The hospitality giant has opted … Continue reading