FRHI, Hilton Launch New Midscale Brands

FRHI Hotels & Resorts and Hilton Worldwide have announced the addition of new brands to their respective portfolios. The latest launches amid an ongoing trend by international and regional hospitality chains, Neqta Hotels and Tru by Hilton both target the midscale market, but differ in their geographical focus.   Neqta Hotels – Betting on China Partnering … Continue reading