Asian LCCs Establish New Airline Alliance
8 Asian low cost carriers (LCCs) have come together to form a new grouping promising greater value, connectivity and choice for the region’s air travellers.
The Value Alliance is touted as the world’s largest LCC alliance, founded by Cebu Pacific Air, Jeju Air, Nok Air, NokScoot, Scoot, Tigerair Singapore, Tigerair Australia and Vanilla Air. Their combined network covers a third of the globe, serving over 160 destinations from Australia to Japan with a collective fleet of 176 aircraft.
Under the grouping, the member airlines will offer interline itineraries, where travellers may view, select and book flights via any of the partner websites. The full suite of ancillary services, including seat and meal selection, variable baggage allowances and other inflight services, will also be available across all partner airline sectors under a single itinerary.
The creation of the Value Alliance marks another step in closer cooperation between low cost airlines and follows the UFly Alliance formed in the greater China region earlier this year. However, the concept remains confined to Asia Pacific and it remains to be seen if the alliance model will be adopted by carriers in beyond the region, where LCCs largely operate independently.
For more information, visit www.valuealliance.com.
Travelwerke 